Web syndication is a form of syndication in which a section of
a website is made available for other sites to use. This could
be simply by licensing the content so that other people can use
it; however, in general, web syndication refers to making Web
feeds available from a site in order to provide other people an
updated list of content from it (for example one's latest forum
postings, etc.). This originated with news and blog sites but
is increasingly used to syndicate any information.
Millions of online publishers including newspapers,
commercial web sites and blogs now publish their latest news
headlines, product offers or blog postings in standard format
news feed. Syndication benefits both the websites providing
information and the websites displaying it. For the site receiving
content syndication is an effective way of adding greater depth
and immediacy of information to its pages, making it more attractive
to users. For the transmitting site, syndication drives exposure
across numerous online platforms. This generates new traffic
for the transmitting site—making syndication a free and
easy form of advertisement. The prevalence of web syndication
is also of note to online marketers, since web surfers are becoming
increasingly wary of providing personal information for marketing
materials (such as signing up for a newsletter) and expect the
ability to subscribe to a feed alternatively.
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