How Google Page Rank Works - PageRankTM,
a system for ranking web pages developed by Google. It
relies on the uniquely democratic nature of the web by
using its vast link structure as an indicator of an individual
page's value. In essence, Google interprets a link from
page A to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of votes, or
links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make
other pages "important". Important, high-quality
sites receive a higher PageRank, which Google remembers
each time it conducts a search. Of course, important pages
mean nothing to you if they don't match your query. So,
Google combines PageRank with sophisticated text-matching
techniques to find pages that are both important and relevant
to your search. Google goes far beyond the number of times
a term appears on a page and examines all aspects of the
page's content (and the content of the pages linking to
it) to determine if it's a good match for your query.
Google's complex, automated methods make human tampering
with our results extremely difficult. And though we do
run relevant ads above and next to our results, Google
does not sell placement within the results themselves
(i.e., no one can buy a higher PageRank).
What Is A Reciprocal Link - Reciprocal linking is a process
where two websites agree to exchange links with each other,
by placing links on their websites to the other site.
Reciprocal links are very important for getting a good
search engine position. Exchanging links with other websites
increases website's link popularity.
What Is Link Popularity - Link popularity is a ranking
algorithm that most search engines use to determine a
website's ranking in that search engine's results. Link
popularity is determined by the number of sites that are
linking to your website, and the link popularity rating
of those linking websites. Websites with higher link popularity
will appear in the results of many search engines that
use link popularity to determine rankings.
